Customer Based Retail Brand Equity Dimensions on Retail Brand Equity of Pakistani Markets
نویسندگان
چکیده
منابع مشابه
Retail Brand Equity and Consumer Learning
Retail brand equity is a critical differentiator in today's competitive marketplace. However, retail managers have few metrics that they can rely on to manage their brand equity. In this paper, we propose a structural model to describe how retail brand equity is formed in each consumer's mind based on his/her consumption experiences across product categories provided by the retailer. Based on t...
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ژورنال
عنوان ژورنال: Journal of Investment and Management
سال: 2018
ISSN: 2328-7713
DOI: 10.11648/j.jim.20180703.15